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Ricky
SFN Die Hard
USA
4907 Posts |
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ktesibios
SFN Regular
USA
505 Posts |
 Posted - 01/22/2005 : 15:26:17 [Permalink]
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Well, at least it got them to the library. That's a sort of a first step.  |
"The Republican agenda is to turn the United States into a third-world shithole." -P.Z.Myers |
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Dave W.
Info Junkie
USA
26022 Posts |
Posted - 01/22/2005 : 18:43:20 [Permalink]
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Off topic, but the title reminded me of an old joke:
Did you hear that they found the gene for shyness?
It was hiding behind two other genes. |
- Dave W. (Private Msg, EMail)
Evidently, I rock!
Why not question something for a change?
Visit Dave's Psoriasis Info, too. |
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dv82matt
SFN Regular
760 Posts |
Posted - 01/22/2005 : 20:54:24 [Permalink]
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quote:
Originally posted by Ricky
An ad which was supposed to teach people to be skeptical of diets had people go out and actually search for the diets. Oh the irony.
I don't know whether to laugh or cry. |
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Ricky
SFN Die Hard
USA
4907 Posts |
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beskeptigal
SFN Die Hard
USA
3834 Posts |
Posted - 01/24/2005 : 00:22:45 [Permalink]
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quote:
Originally posted by Ricky
It appears to be so.
An ad which was supposed to teach people to be skeptical of diets had people go out and actually search for the diets. ...
Looks to me like the ad was to get people to buy Special K. Somehow I doubt they had education in mind. |
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Ricky
SFN Die Hard
USA
4907 Posts |
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beskeptigal
SFN Die Hard
USA
3834 Posts |
Posted - 01/24/2005 : 22:44:50 [Permalink]
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quote:
Originally posted by Ricky
What do you mean Beskeptigal? The false ad was on the back of a Special K box, they were made to be ridiculous such as, "The Stick Insect Diet." How would this sell Special K?
I didn't necessarily mean it was a bad advertisement. I just meant it's not highly likely education was the primary goal, product sales is.
Kellogg has had success marketing Special K in a past ad campaign that pointed out the unattainable thin image and promoted their product as healthy instead. It was a good ad in my opinion, but it was an ad campaign, not an altruistic campaign.
Here is an excellent educational piece examining those Special K ads. The piece is aimed at teaching high schoolers about advertising campaigns and techniques. The current campaign seem to be a take off from the unattainable thin campaign.
I have promoted the need to teach our kids about advertising since my son was born. We are all bombarded with manipulating sales techniques from the time we first see a toy or a TV show. It seems to be such a critical piece of education to me. I had a hard time getting my son's schools to pay any attention. Apparently, from the material in the link, some schools may be more progressive.
Every once in a while, an ad campaign, like this one, is actually healthy. But I don't doubt for a minute if an unhealthy ad sold Special K, Kellogg wouldn't hesitate to use it. |
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