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 PBS creates a Mr. Rogers autotuned viral video
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HalfMooner
Dingaling

Philippines
15831 Posts

Posted - 06/08/2012 :  23:22:52  Show Profile Send HalfMooner a Private Message  Reply with Quote
Here's an LA Times article, with the video:
Mr. Rogers remix video: Weird, awesome, and still kid friendly

By Deborah Netburn

June 8, 2012, 1:52 p.m.

The Internet generation has just met Mr. Rogers, and guess what? They love him.

This week PBS Digital Studios released a designed-to-go-viral video that remixes old clips of Mr. Rogers into a new, auto-tuned song called "Garden in Your Mind" that has become an instant hit on the Internet.

The video, created by auto-tune artist John D. Boswell, went live on Thursday at 9 a.m. EDT and has already racked up more than 700,000 views on YouTube as of Friday morning. It was on the top of YouTube's trending video list, and was also on the front page of Reddit.

"The past 24 hours have been completely amazing and gratifying," said Kevin Dando, who handles social media for PBS. "And the video has just been completely embraced by social media."

Dando said the organization's strategy for promoting the video was pretty basic. They teased the video on Twitter Wednesday night and then published it to Facebook, Twitter, Pinterest and Google Plus at about the same time.

A few celebrities tweeted the video early on, including Neil Patrick Harris, Alyssa Milano and twitter celebrity Guy Kawasaki.

Then the media took over and by Friday morning, the video was shown on "Good Morning America" and the "Today Show."

It also helps of course that the video itself is completely awesome. It's weird and catchy, and nothing like you think it's going to be while still being totally Mr. Rogers appropriate.

. . .

Biology is just physics that has begun to smell bad.” —HalfMooner
Here's a link to Moonscape News, and one to its Archive.

Edited by - HalfMooner on 06/08/2012 23:35:00

Dr. Mabuse
Septic Fiend

Sweden
9688 Posts

Posted - 06/09/2012 :  01:44:37   [Permalink]  Show Profile  Send Dr. Mabuse an ICQ Message Send Dr. Mabuse a Private Message  Reply with Quote
How cool.

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HalfMooner
Dingaling

Philippines
15831 Posts

Posted - 06/09/2012 :  05:06:30   [Permalink]  Show Profile Send HalfMooner a Private Message  Reply with Quote
Originally posted by Dr. Mabuse

How cool.
My sister, an retired elemetary teacher, has always marveled at Mr. Rogers' way with kids. I love how he encouraged kids to think.

Biology is just physics that has begun to smell bad.” —HalfMooner
Here's a link to Moonscape News, and one to its Archive.
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